Landing Pages That Turn Paid Clicks Into Signed Cases
You're spending hundreds per click on Google Ads. If those clicks land on your homepage or a generic practice area page, you're burning money. A dedicated landing page built for conversion can double or triple your lead rate from the same ad spend. One goal, one action, one page - built specifically for your PPC campaigns.
$500-$1,500
per landing page
Why Sending PPC Traffic to Your Homepage Is Wasteful
Your homepage tries to serve every visitor. A landing page serves one visitor type with one message and one call-to-action. That focus is the difference between a 2% conversion rate and a 10% conversion rate on the same traffic.
- Homepage conversion rate for legal PPC: typically 2-4%
- Dedicated landing page conversion rate: typically 8-15%
- At $150/click, each percentage point of conversion is worth thousands
- Higher conversion rates improve Google Ads Quality Score
- Better Quality Score means lower cost-per-click on future ads
- The math is simple: one landing page can pay for itself in days
2-5x
higher conversion rate vs. sending traffic to your homepage
$150+
average cost-per-click for legal keywords - every conversion counts
70%+
of legal PPC clicks come from mobile devices
What's Included in Every Landing Page
Built for one purpose: converting your paid traffic into consultations and signed cases.
No navigation menus, no sidebar distractions, no competing links. Every element on the page exists to drive one action: getting the visitor to call or fill out your form.
Over 70% of legal PPC clicks come from mobile devices. Our landing pages are designed mobile-first with thumb-friendly CTAs, fast load times, and click-to-call prominence.
Under 2 seconds on mobile. Every second of delay costs you 7% in conversions and hurts your Google Ads Quality Score. Our pages are built lean and fast.
Built with testing in mind. We can create headline variants, CTA variants, and layout variants so you can continuously optimize your cost-per-lead.
Prominent, tracked phone numbers with click-to-call on mobile. Phone calls convert at higher rates than forms for legal services - we make it effortless.
Google Ads conversion tracking, phone call tracking, and form submission tracking configured out of the box. Know exactly which campaigns generate leads.
Built for Every Campaign Type
Whether you're running Google Ads, LSAs, or practice-specific campaigns, a dedicated landing page maximizes your ROI.
Google Ads PPC
Match your ad copy with a dedicated landing page for each campaign or ad group. Improve Quality Score and lower cost-per-click while increasing conversions.
Local Service Ads (LSAs)
While LSAs have their own lead format, a dedicated landing page supports your LSA presence and captures visitors who research before calling.
Practice Area Campaigns
Build landing pages for your highest-value practice areas - personal injury, criminal defense, family law - each tailored to that specific audience.
Location-Specific Targeting
Create city or region-specific landing pages that speak to local searchers. 'Houston Car Accident Lawyer' performs better with a Houston-specific page.
How It Works
From campaign brief to live landing page in as few as 7 business days.
Campaign Strategy Alignment
Tell us about your PPC campaigns, target practice areas, and geographic market. We'll design the landing page to match your ad messaging and searcher intent.
Conversion-Focused Design
Our designers create a landing page optimized for a single conversion goal. We focus on headline clarity, trust signals, social proof, and compelling CTAs.
Build & Optimize
We develop the page with clean, fast-loading code, set up tracking, integrate with your form/CRM, and ensure mobile performance is flawless.
Deploy & Test
We deploy the page, verify all tracking is firing correctly, and deliver A/B test variants if ordered. Your campaign is ready to convert.
Frequently Asked Questions
Common questions about our landing page design service for law firms.
Related Products
Landing pages work best alongside a strong website and organic SEO strategy.
Practice Area Pages
SEO content for organic traffic alongside PPC
Fast Law Firm Website
A full website to support your campaigns
HyperFocus Website
Premium website with landing page integration
Blog Writing
Content that captures organic traffic too