Practice Area Pages That Rank and Convert
Your practice area pages are the most important pages on your law firm's website. They're where Google sends people who are actively searching for an attorney. If your pages are thin, outdated, or poorly optimized, you're handing cases to your competitors. Our practice area pages are built to rank for high-intent keywords and convert visitors into consultations.
$500-$800
per page
What's Included in Every Practice Area Page
Every page is a complete, ready-to-publish asset. No filler content, no generic templates. Each page is researched and written specifically for your firm, your market, and your practice area.
We identify the highest-value keywords for your practice area and location, analyzing search volume, competition, and commercial intent to target the terms that generate cases.
Before writing a single word, we analyze the top-ranking pages in your market. We study their content structure, keyword coverage, and gaps we can exploit to outrank them.
Comprehensive, original content that demonstrates your firm's expertise. Written to satisfy both Google's E-E-A-T requirements and your potential clients' questions.
Strategically placed calls-to-action throughout the page that guide visitors toward booking a consultation. Not just informational - built to convert.
Attorney and legal service schema markup that helps Google understand your page content and can trigger rich results in search, increasing your click-through rate.
Proper H1-H4 heading hierarchy, internal linking recommendations, optimized meta title and description, image alt text suggestions, and FAQ sections for featured snippet targeting.
How It Works
From order to published page in four simple steps. No discovery calls, no lengthy onboarding, no waiting around.
You Tell Us Your Practice Area & Market
Share your practice area(s), target city or region, and any specific services or case types you want highlighted. That's all we need to get started.
We Research Your Market
Our team conducts keyword research and competitor analysis specific to your practice area and location. We identify exactly what it takes to rank in your market.
Expert Writers Create Your Page
Our legal content writers produce 1,500-3,000 words of SEO-optimized content with proper structure, CTAs, and internal linking. Every page is reviewed by our SEO team.
You Receive the Finished Deliverable
We deliver your finished page in a Google Doc with implementation notes including meta tags, schema markup, and suggested internal links. Ready to publish.
Why Your Practice Area Pages Are Costing You Cases
Most law firm websites have practice area pages that were written years ago, stuffed with generic content, or cobbled together from templates. Google knows the difference. So do your potential clients.
- Thin pages (under 500 words) rarely rank for competitive legal terms
- Missing keyword targeting means missing searchers with real cases
- No conversion optimization means traffic without consultations
- Outdated content signals to Google that your firm isn't active
- Poor structure makes it impossible for Google to understand your services
- No schema markup means missed opportunities for rich search results
76%
of people who search for a lawyer on their phone contact a firm within 24 hours
$150+
average cost-per-click for legal keywords on Google Ads - organic rankings avoid this entirely
3x
more leads generated by optimized practice area pages vs. generic content
Frequently Asked Questions
Everything you need to know about our practice area page product.
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