Legal Content Writing That Ranks and Converts
Content is the foundation of every successful law firm SEO strategy. But not just any content - Google demands expertise, experience, and authority for legal topics. Our legal content writers create practice area pages, blog posts, and attorney bios that meet Google's strict E-E-A-T requirements and turn search traffic into signed cases.
Why Legal Content Writing Is Different
Google classifies legal content as YMYL - "Your Money, Your Life" - meaning it holds legal websites to a higher standard than most industries. Generic content written by non-specialists gets filtered out. Content that demonstrates genuine legal expertise gets rewarded with rankings.
Google's E-E-A-T Framework for Legal Content
- Experience:Content that demonstrates first-hand experience with legal processes and client outcomes
- Expertise:Written by or reviewed by legal professionals who understand the subject matter
- Authoritativeness:Published on a trusted domain with proper attorney credentials and firm information
- Trustworthiness:Accurate, well-sourced content with transparent authorship and proper disclaimers
Content Products for Law Firms
Choose the content type that matches your current SEO priority. Each product has transparent pricing and fast delivery.
The backbone of your law firm's SEO. In-depth, keyword-targeted pages covering your core practice areas. Each page is structured to rank for high-value terms and convert visitors into consultations.
- 1,500-3,000 words per page
- Primary and secondary keyword targeting
- Conversion-optimized CTAs
- Schema markup recommendations
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Informational content that captures top-of-funnel traffic and builds topical authority. Blog posts answer the questions your potential clients are typing into Google right now.
- 800-2,000 words per post
- FAQ and 'People Also Ask' targeting
- Internal linking strategy
- Featured snippet optimization
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Your attorney bio pages are among the most visited pages on your site. We write bios that build trust, showcase expertise, and include the E-E-A-T signals Google looks for.
- Professional yet personable tone
- Experience and credential highlights
- E-E-A-T signal optimization
- Schema markup for attorneys
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How Our Content Writing Process Works
Keyword Research
We identify the highest-value keywords for your practice area, analyze competing content, and define the content brief.
Expert Writing
A legal content specialist writes your content following the brief, incorporating E-E-A-T signals and conversion elements.
Review & Optimize
Content goes through SEO optimization and accuracy review. We check keyword placement, heading structure, and readability.
Delivery & Revisions
You receive the content with meta tag suggestions and publishing guidance. One round of revisions is included with every piece.