Google Business Profile Optimization for Lawyers
Your Google Business Profile is the single most important factor in local Map Pack rankings. Yet most law firms leave theirs half complete - wrong categories, zero posts, no review strategy, and a generic description that tells Google nothing useful. We fix all of that.
Before vs. After GBP Optimization
Here's what a typical law firm's GBP looks like before and after our optimization process.
| Metric | Before | After |
|---|---|---|
| Profile Completeness | 40% | 100% |
| Categories Configured | 1 | 5-10 |
| Services Listed | 0 | 15-30 |
| Photos Uploaded | 2 | 25+ |
| Review Response Rate | 0% | 100% |
| Posts per Month | 0 | 4+ |
Every Element We Optimize
GBP optimization is not a single task - it's a systematic enhancement of every signal Google uses to rank local results.
We set your primary and secondary categories strategically based on your practice areas and competitive analysis. Each service is added with keyword-optimized descriptions.
A keyword-rich, compelling business description that tells Google (and searchers) exactly what your firm does, who you serve, and what makes you different.
Geo-tagged, properly named photos of your office, team, and work. Google rewards profiles with regular, high-quality photo uploads with better visibility.
A systematic, bar-compliant approach to generating reviews. Direct review links, timing templates, and professional response frameworks for all review types.
Regular posts that signal activity and freshness to Google while providing additional keyword relevance. We create posts around your practice areas and firm updates.
Proper phone number format, appointment links, messaging setup, and accurate hours including holiday schedules. Every contact method is verified and tracked.
The Three GBP Ranking Factors Google Cares About
Google evaluates three primary signals when deciding which firms appear in the local Map Pack. Our optimization targets all three.
1. Relevance
How well your profile matches what someone searched for. This is why categories, services, and description optimization are critical. If Google doesn't know you practice personal injury law, you won't show up for those searches.
2. Prominence
How well-known and trusted your firm is online. Reviews, citations, backlinks, and web presence all feed into prominence. A firm with 100+ reviews and consistent citations outranks a firm with 5 reviews every time.
3. Proximity
How close your office is to the searcher. You can't change your location, but you can strengthen relevance and prominence signals so strongly that you outrank closer competitors. This is how firms rank city-wide, not just in their immediate neighborhood.