Case Study Writing That Turns Wins Into New Clients
Your best cases are your best marketing. A $2.4M settlement verdict sitting in a filing cabinet does nothing for your pipeline. Published as a structured case study on your website, it becomes the proof point that convinces the next prospect to pick up the phone. We write case studies that tell the story, highlight the results, and drive action - without compromising client confidentiality.
$650
per case study
What's Included in Every Case Study
Not a dry legal brief. A persuasive narrative that shows prospects exactly what working with your firm looks like - and what results they can expect.
Every case study follows a proven framework: the client's problem, your strategic approach, the measurable result, and the impact on their life or business. This isn't a dry legal summary - it's storytelling that makes prospects think 'I want that outcome for my case.'
We anonymize all identifying details by default - no names, specific locations, or privileged information without explicit consent. Your case studies demonstrate results without exposing client information or violating ethical obligations.
Each case study ends with a clear next step for the reader, and we place contextual CTAs throughout the narrative. A prospect reading about your $1.2M settlement should be one click away from booking a consultation.
Settlement amounts, case timelines, percentage improvements, charges reduced - we pull out the numbers that matter and format them as visual callouts. Prospects remember '$2.4M settlement' far longer than a paragraph of text.
Every case study is delivered formatted for both your website and PDF download. Use the web version on your results page and the PDF in email follow-ups, consultation packets, and sales materials. One piece of content, multiple touchpoints.
Review the draft, add attorney-specific details, adjust tone or emphasis - we include one full round of revisions at no extra charge. Your attorneys know the nuances of each case, and we want their input reflected in the final version.
How It Works
From case details to published proof point in four steps. We handle the writing so your team can focus on winning cases.
Submit Your Case Details
Fill out our structured intake form with the case type, challenge, approach, and outcome. Attach any relevant metrics, client quotes, or supporting documents you'd like us to reference.
We Research & Interview (Optional)
Our writers review the case details, research the practice area context, and optionally interview the client for a firsthand perspective. We identify the strongest angles for the narrative.
Professional Writing & Formatting
We craft the case study with a compelling narrative arc, highlighted metrics, pull quotes, and embedded CTAs. The deliverable includes web-ready content and a PDF-formatted version.
Review, Revise & Publish
You receive the draft for review. Request revisions, have your attorneys verify accuracy, and we'll finalize. Publish on your results page and embed on relevant practice area pages.
Why Case Studies Are the Highest-Converting Content on Your Site
Prospects don't just want to know you practice personal injury law. They want to see that you've recovered $1.2M for someone in their exact situation. Case studies bridge the gap between "this firm seems qualified" and "I'm calling them today."
- Social proof is the most powerful conversion driver - real results beat marketing claims
- Case studies embedded on practice area pages increase consultation requests by reinforcing credibility
- Google's E-E-A-T guidelines reward demonstrated experience - case studies are direct evidence
- PDF case studies work as leave-behinds in consultations and follow-up emails
- Prospects who read case studies are further down the funnel and more likely to retain
- Competing firms without case studies look less credible by comparison
73%
of consumers say case studies influence their purchasing decisions more than any other content type
2.5x
higher conversion rate on practice area pages that include relevant case study results
#1
content type prospects review before choosing a law firm, ahead of reviews and blog posts
Frequently Asked Questions
Common questions about our case study writing service for law firms.
Related Products
Case studies work best when paired with these complementary products.
Practice Area Pages
The core pages where case studies add social proof
Blog Writing
Informational content that complements your case results
Landing Pages
Convert case study traffic into consultations
Expert Consulting
Strategy guidance on your content marketing approach