Google Business Profile Optimization for Law Firms
44% of clicks on local searches go to the map pack. If your Google Business Profile isn't fully optimized, potential clients are calling your competitors instead. We fix every category, photo, review signal, and profile field so your firm shows up where it matters most.
The Map Pack Is Where Cases Are Won
When someone searches "personal injury lawyer near me" or "divorce attorney [city]," the map pack dominates the page. Here's why GBP optimization is non-negotiable.
44%
of clicks on local searches go to map pack results
76%
of "near me" searches result in a visit within 24 hours
#1
ranking factor for local pack is GBP optimization
What's Included in Your GBP Optimization
We optimize every element of your profile - not just the basics. Most law firms are only using 30% of what GBP offers.
We select the exact primary and secondary categories that match your practice areas. Wrong categories are the #1 reason law firms don't show up in the map pack.
Professional photo guidelines, geotagging recommendations, and a content calendar for office, team, and event photos that boost engagement and trust signals.
Custom review response templates, a proactive review generation plan, and a process for handling negative reviews - including flagging policy violations.
We populate your Q&A section with the questions potential clients actually ask, pre-loaded with authoritative answers that build trust and improve relevance.
Initial batch of Google Posts covering your key practice areas, plus a posting calendar and templates so your team can maintain a consistent posting schedule.
Complete configuration of your service list, business attributes, appointment links, and all profile fields that most law firms leave blank.
How It Works
We handle everything. You just grant access and start getting more calls.
Grant Access
Add us as a manager to your Google Business Profile. We'll send you step-by-step instructions - takes about 2 minutes.
Competitor Analysis
We analyze the top-ranking GBP listings in your market to identify exactly what's working for your competitors.
Full Optimization
We optimize every field, category, attribute, and section of your profile based on best practices and competitor insights.
Strategy Delivery
You receive your optimized profile plus a maintenance guide with review templates, posting calendar, and photo guidelines.
What You'll Receive
Your optimized profile is just the start. We set you up for long-term map pack dominance.
- Fully optimized Google Business Profile with all fields completed
- Category and service list optimized for your practice areas
- Initial batch of 4-8 Google Posts with practice area focus
- Pre-populated Q&A section with client-relevant questions and answers
- Review response templates for positive, negative, and neutral reviews
- Monthly posting calendar with content ideas for the next 90 days
- Photo optimization guidelines with geotagging instructions
- Competitor GBP comparison showing where you now outperform them
Turnaround
5-7 business days from granting GBP access
Expected Results
30-60% improvement in map pack visibility within 60 days
Support
Includes walkthrough call and 30 days of follow-up questions
Frequently Asked Questions
Common questions about Google Business Profile optimization for law firms.
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