Local SEO Package for Law Firms
When someone in your city searches "personal injury lawyer near me," they see three results in the map pack. If your firm isn't one of them, you're handing those cases to your competitors. Local SEO is how you get into that top-3 position and stay there - through consistent GBP optimization, citation building, local link acquisition, and review management.
$650
per month
What's Included Every Month
Local SEO isn't one thing - it's a coordinated effort across six key areas. Every month, we execute on all of them.
Full Google Business Profile management including category optimization, weekly posts, photo uploads, Q&A monitoring, and spam defense. The listing that drives 50%+ of local leads, managed properly.
Manual submissions to legal directories, data aggregators, and local business listings. Consistent NAP across every platform Google checks when validating your firm's legitimacy.
Genuine backlinks from local organizations, chambers of commerce, community sponsors, and complementary businesses. The kind of links that signal local relevance to Google.
A systematic approach to generating more 5-star reviews on Google and legal directories. Includes review request templates, timing strategies, and response management for every review.
Weekly tracking of your rankings in the local map pack and organic results across your target keywords and locations. See exactly where you rank in every zip code that matters.
Detailed monthly reports showing ranking changes, GBP insights, citation progress, review metrics, and lead trends. No vanity metrics - we report on what actually drives cases to your firm.
How It Works
From audit to execution in four phases. We handle everything so you can focus on practicing law.
Local SEO Audit & Strategy
We audit your current local presence: GBP listing, citation accuracy, review profile, local backlinks, and competitor positioning. Then we build a prioritized 90-day plan.
Foundation & Optimization
We optimize your GBP listing, fix citation inconsistencies, set up rank tracking, and implement the review strategy. This is the groundwork that everything else builds on.
Ongoing Monthly Execution
Each month we submit citations, build local links, publish GBP posts, monitor reviews, and optimize based on ranking data. Consistent effort is what separates top-3 firms from everyone else.
Report, Analyze, Adjust
Monthly reports show exactly what was done and what moved. We analyze the data, adjust the strategy based on what's working, and set priorities for the next month.
Why Local SEO Is Non-Negotiable for Law Firms
46% of all Google searches have local intent. For legal services, that number is even higher. When someone needs a lawyer, they search locally - "car accident lawyer in Denver," "divorce attorney near me," "DUI lawyer [city]." These are high-intent, ready-to-hire searches.
The local map pack appears above organic results for virtually every "lawyer near me" search. The three firms that show up there get the majority of clicks and calls. Everyone else fights over the scraps below the fold. The difference between position 3 and position 4 in the map pack is the difference between getting the call and not existing.
Local SEO is what gets you into that top-3 position. It's not a one-time fix - it's an ongoing process of building local authority through consistent citation building, review generation, GBP optimization, and local link acquisition. The firms that commit to it long-term are the ones that dominate their markets.
Your Competitors Are Already in the Map Pack
Every month without a local SEO strategy is another month your competitors build more citations, collect more reviews, and strengthen their local authority. At $650/month, this is one of the highest-ROI investments a law firm can make. One signed case pays for a full year of service.
Frequently Asked Questions
Everything you need to know about our local SEO package for law firms.
Related Products
Local SEO works best when paired with a strong GBP presence and optimized website pages.
GBP Optimization
One-time deep GBP overhaul before ongoing management
Citation Building
Additional citations beyond the monthly package
National SEO Package
Full-scale SEO for multi-state or national visibility
On-Page SEO Optimization
Optimize your website pages to convert local traffic